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Enabling Growth Through Call Center Reshoring and Redesign

At a Glance

Staffing Engine Development

Built a scalable staffing and training engine to support four to five large-scale hiring waves

Return to Office Strategy Creation

Shaped the return-to-office strategy as a critical enabler of successful onshoring

Business Case Improvement

Replaced rough cost assumptions with a decision-ready business case, enabling clear executive trade-offs

Challenge

A large, U.S.-based propane distributor experienced year-over-year revenue decline and deteriorating customer satisfaction after offshoring its call center operations. Customer experience suffered, local market knowledge was lost, and leadership needed a fast, fact-based path to reverse the trend. To address these challenges, the client engaged ScottMadden to evaluate the feasibility of reshoring all (or part of) the call center and to develop a sustainable, performance-driven, cost-effective operating model.

Process

  • Built a dynamic business case to assess cost, location options, and reshoring feasibility
  • Designed a distributed, regionally aligned operating model that restored local market knowledge while improving scalability, performance, and customer satisfaction
  • Developed a workforce hiring and training strategy aligned to instructor capacity, technology readiness, and physical space constraints
  • Established an in-office operating culture through return-to-office policy development, strengthening business knowledge, collaboration, and regional alignment to support reshoring
  • Developed a detailed, phased implementation roadmap to accelerate execution and manage risk

Result

  • Enabled confident leadership decisions through a transparent, decision-ready reshoring business case
  • Accelerated workforce scale-up without business case cost overruns via a just-in-time training model
  • Supported the transition of approximately 300 roles onshore, restoring customer proximity and operational control
  • Equipped frontline teams with actionable execution paths aligned to customer segments and service level targets

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