Business Analytics Has Value – So What Is Holding Us Back?
ScottMadden believes that business analytics is here to stay. Organizations have come to realize that tools exist to make fact-based decisions with less reliance on “gut” instincts. Predictive analytic techniques combined with real-time data updates enable dynamic decision-making, and companies have accepted that this has real value. However, inherent struggles remain from bridging the gap between where most organizations are today to the efficient world of tomorrow where such business analytics are in place. Organizations have bought into the concept, but many are still unsure how to “make it happen” for them.