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Strategic Alignment Effort for a Distribution Cooperative

Facilitated alignment across board and executive leadership on six strategic priorities to guide a five-year plan

Delivered a clear implementation structure with defined roles and performance metrics to track strategic progress

Enabled cross-functional engagement through customized interviews and a strategic priorities survey

Challenge

ScottMadden’s client, an electric distribution company, was facing talent management and power supply challenges, while also working to strategically position its new fiber business without negatively impacting legacy operations or customers. Additionally, the CEO was seeking feedback on the performance and cohesiveness between the board and the executive leadership team. The CEO needed support aligning the organization around a five-year strategic plan as part of a board retreat to confront the company’s challenges and prepare for the future.

Process

  • ScottMadden conducted two focus groups with senior leadership and performed 15 interviews with directors on the board and the executive leadership team to assess internal culture and identify strategic issues
  • Next, ScottMadden developed and executed a customized strategic priorities survey synthesized from interviews and focus groups to engage the board, the executive leadership team, and other leaders in the prioritization of 16 strategic issues
  • Finally, ScottMadden facilitated a three-day strategic planning session to support the development of a five-year strategic plan with company leadership and board members

Result

  • Achieved alignment on six board-approved strategic priorities, defined the direction, and developed metrics to measure progress
  • Identified a support structure, including roles and responsibilities, for the implementation of the strategic plan

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