The energy generation and marketing business has undergone tumultuous changes over the past few years. This evolution has been driven by a gap between demand and supply, evolving social pressure for more environmentally sensitive energy, rapid development and deployment of new technologies, reconfiguration of market structures, and increased expectations of consumers. Renewed acceptance of nuclear generation is just one example of the shifting dynamics of energy generation. Addressing these issues head-on, and leveraging changes to increase shareholder value, are key challenges for this industry.